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Amy Winehouse To Design Fred Perry Range
March 12, 2010 - Global | Rock and Pop | Branding

By Andre Paine, London

Amy Winehouse has partnered with iconic British fashion label Fred Perry to design a 17-piece collection.

"Amy has been wearing Fred Perry for years, so we were aware she was a genuine fan of the brand," said Fred Perry marketing director, Richard Martin, in a statement.

"We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details."

Winehouse's debut collection of womenswear is expected in stores by October.
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