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BRANDING
Big-Ticket Buying Slowly Rises
July 30, 2010 - Branding
The July edition of a monthly poll by consulting/research firm SAGE: Survival and Growth Enterprises finds an uptick in the number of respondents who say they're "actively shopping" for a number of big-ticket items -- a tentative sign their spirits could be recovering from their latest swoon. » Full Story
Timberlake Fashion Line Partners With Target
July 29, 2010 - Branding | Rock and Pop
William Rast, the fashion line by Justin Timberlake and his childhood friend Trace Ayala, has a new partner: Target. » Full Story
Summer Encourages 'Spontaneous Spending'
July 23, 2010 - Branding
If the economic news isn't encouraging Americans to spend, maybe the weather can take up some of the slack. A newly released American Express/Echo Research poll finds 26 percent of respondents saying the summer weather encourages them to "spend more spontaneously." » Full Story
Paulina Rubio Gets Milk
July 20, 2010 - Latin
Pop diva Paulina Rubio and her mother, actress Susana Dosamantes, will be the faces of the newest "Got Milk" campaign for Latin audiences. » Full Story
Ad Agency Exec Hirshberg Named Activision Publishing CEO
July 13, 2010 - Branding | Digital and Mobile
Deutsch/LA's Eric Hirshberg is leaving the agency fold to become worldwide CEO of Activision Publishing, Activision Blizzard said today. » Full Story
Budweiser, Vicente Fernandez In Sponsorship Deal
July 01, 2010 - Latin
The King of Beers will support the ranchera icon known as "El Rey" for the next three years with tour sponsorship and an ad campaign featuring the artist. » Full Story
AT&T To Launch Six-Month Latin Concert Series
June 30, 2010 - Digital and Mobile
The "Musica Ya!" campaign begins July 4 with a concert by Mexican rock band Moderatto at Los Angeles' Conga Room. A total of 31 artists will perform at southern California and San Francisco Bay Area venues » Full Story
Forecast: Branded Entertainment To Grow In 2010
June 29, 2010 - Branding
Branded entertainment marketing dipped for the first time in 2009, but it’s forecast to roar back this year, according to PQ Media's new report on the industry released Tuesday. » Full Story
Six Flags, Billboard.com and Starburst Team For National Sweepstakes
June 25, 2010 - Branding
Six Flags Entertainment and Billboard.com are teaming up this summer with Starburst candy for a music promotion which will include a integrated push online, at live concerts and a national sweepstakes. » Full Story
Hewlett Packard Buys nuTsie Parent Co. Melodeo
June 24, 2010 - Digital and Mobile
Music streaming service nuTsie offers a cloud-based replica of a person’s iTunes folder. » Full Story
Consumers Responsive To E-mail Marketing
June 24, 2010 - Branding
Despite all the complaints one hears about e-mail spam, a survey in the U.S. and 12 countries in Europe and Asia/Pacific finds plenty of consumers willing to act on marketing e-mails that catch their fancy. » Full Story
Vevo, Schick Ink Sponsorship Deal
June 23, 2010 - Digital and Mobile | Branding
Razor brand is touting its Hydro launch via a new channel featuring emerging artists. » Full Story
Scratch Gene Simmons, Win $50,000
June 22, 2010 - Branding
The rock band Kiss will be featured on a New Mexico lottery scratcher game after officials announced a licensing agreement Tuesday. » Full Story
QUICK SHOTS: Music & Advertising Conference 2010
June 15, 2010 - Branding
The Music & Advertising Conference 2010 is happening June 15-16 at the Edison Ballroom in New York. Click through for some shots from the event. » Full Story
@Music & Advertising: 5 Tips To Drive More Sales With Ad Placements
June 15, 2010 - Branding
Managers and publishers shared their thoughts on connecting artists to a larger audience at “Taking It To the Next Level: Using Ad Placement to Drive Sales,” a panel at the Billboard Music & Advertising Conference on June 15. » Full Story
@Music & Advertising: Day One Highlights Include Devo Presentation, Kid Rock Keynote
June 15, 2010 - Branding
Panel discussions on the needs of ad agencies and the benefits of licensing deals were held along with a presentation by Devo and a keynote interview with Kid Rock. » Full Story
@Music & Advertising: Kid Rock Talks Jim Beam, 'Born Free' and more
June 15, 2010 - Branding
Rock N Roll Jesus Kid Rock delivered a keynote Q&A alongside Billboard editorial director Bill Werde at the Billboard Music & Advertising Conference on June 15. » Full Story
@Music & Advertising: 5 Ways Artists Can Gain An Edge With Agencies
June 15, 2010 - Branding
Artists looking to grab the attention of ad agencies were given pointers at the “Personal Agency: What Do Agencies Want From Artists?” panel this morning. » Full Story
Full Coverage: Music & Advertising Conference 2010
June 14, 2010 - Branding
The 2nd annual Music & Advertising Conference is set for June 15-16 in New York and will explore how the worlds of music and advertising are intertwined. Click through for full coverage. » Full Story
BETTER KNOW A PANELIST: Frukt Partner Mike Tunnicliffe
June 14, 2010 - Branding
Did you know that the Billboard and Adweek Music & Advertising event, which runs June 15-16 in New York, features a veritable who's who from the music, advertising and branding worlds? Like who? Like Mike Tunnicliffe! » Full Story
Music & Advertising Conference Kicks Off Tomorrow
June 14, 2010 - Branding
The Billboard and Adweek event runs June 15-16 in New York and will bring together more than 300 attendees to explore the process of placing music in advertising. » Full Story
Buyer of CBGB Brand Files For Bankruptcy
June 14, 2010 - Branding
The company that bought the right to market the name of the legendary New York City rock club CBGB has filed for bankruptcy. » Full Story
BETTER KNOW A PANELIST: Lexus' Steve Jett
June 11, 2010 - Branding
Did you know that the Billboard and Adweek Music & Advertising event, which runs June 15-16 in New York, features a veritable who's who from the music, advertising and branding worlds? Like who? Like Steve Jett! » Full Story
BETTER KNOW A PANELIST: Universal Motown's Senior VP Lori Lambert
June 11, 2010 - Digital and Mobile | Record Labels
Did you know that the Billboard and Adweek Music & Advertising event, which runs June 15-16 in New York, features a veritable who's who from the music, advertising and branding worlds? Like who? Like Lori Lambert! » Full Story
VIDEO: Branding + Sponsorship Strategies From MAC President Marcie Allen
June 10, 2010 - Country | Branding
In this interview, Allen gives straight talk on the state of sponsorships in country music, what makes a good for artist and brand and much more. » Full Story
 
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DEADLINE EXTENDED: Music applications are among the most popular types of apps downloaded to today's smartphones. But which are the best of the best? Which new music apps created in the last year are setting the stage for tomorrow's successes? Billboard's Music App Awards is the first awards program answering these questions by showcasing and celebrating the best and most innovative new music apps defining the space today. The deadline to submit your app for consideration is Aug 6. Click here to apply.

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