Ana Guillen has left her position as Northwest Region Promotions Manager at Warner Brothers after eight years to take an executive position at Collective Sounds.
Guillen, who previously worked at both Hollywood Records and at Universal, brings her experience working with bands such as Linkin Park, Metallica and the White Stripes to the company.
"I am excited to join a company that I feel represents the future of the music industry, and which affords me the opportunity to take on so many new creative roles," she said in a press release.
Collective Sounds is a division of management and production company The Collective, handling music distribution for artists such as the Pains of Being Pure at Heart, Jimmy Cliff and Counting Crows. Despite still being less than a year old, The Collective has a widespread and diverse lineup, from Latin superstar Enrique Iglesias to comedians Eddie Izzard and Martin Lawrence, and even represents YouTube success stories like the creators of "The Amazing Orange" and twin songwriters Megan & Liz.
The Collective focuses on building and cultivating direct relationships between fans and artists to maximize the value of that bond.
"In the rapidly changing landscape of the music business, it's exciting to have access to extremely talented and like-minded executives who understand and appreciate the Collective Sounds model of partnering directly with artists to help them develop their careers and reach new audiences," said Collective Sounds head Tom "Grover" Biery in the release.